The idea presented to Heelys Worldwide for its 2018 Global Marketing Campaign. The main insight found about Gen Z is that it is a generation were being cool means being your true self, the objective of this campaign is encouraging them to move forward to it.
We do NOT own the rights of the photographs used in this campaign, they were used as a close creative reference.
Strategy & Creativity: Osvaldo Lomelí.
Art & Graphic Design: Felipe Macías.
